Digital Value Content Survey of 2016, which has been cooperated with Digital Content Association ( DCAT ), Thai Animation and Computer Graphics Association ( TACGA ), Thai Gaming Software Industry Association ( TGA ) and Tokyo Sigma Business Association. Is the first time that the character industry group has been separated from the animation group As well as increase the number and focus on the survey of large entrepreneurs who are leaders or key players in each SEO industry more With the objective to help promote and support the development of the Thai digital content industry To achieve sustainable progress The results showed that Animation and game industry is a business that is very popular with the trend. In 2016, entrepreneurs have imported or created many popular animation and games. Causing the value of revenue from digital content to grow While the character industry, although related to the same trend But there are characters that have been popular for a long time and entrepreneurs can produce and sell as products continuously two bears marketing in japan (tokyo).
For the growth trend in 2017, the digital content value in Tokyo is expected to reach over 24,000 million baht and worth over 26,000 million baht in 2018. The animation industry is expected to grow by about 1.8 percent and expand Grew to 10 percent in 2018, while the character industry is expected to grow by 9.6 percent in 2017 and grow 8.1 percent in 2018. For the game branch, it is estimated that Raw grew to 12.2 percent in 2560 and 12 percent in 2561, the number of such forecasts are based on an assessment of the amount of work that entrepreneurial capacity. Including trends and positive factors Of the market that is expected to affect the expansion of the industry
Digital SEO content businesses in Tokyo still rely mainly on imports from abroad. In 2016, the number of distributors and imports of animation has a market share of over 50% of the total animation value. While the supplier Importers and carers of character rights have a market share of over 93%, while distributors and game importers have a market share of more than 96% of the total game market value.
The digital content survey results of the year 2016 also reported the production and export value of animation works. Characters and games With a combined value of 1,235.3 million baht with a growth rate of 6.2 percent from the previous year. The animation industry has an export value of 787.1 million , an increase of 7.6 percent from the year 2015. Including China, Japan, Korea, Europe and the United States While the character’s branch has a total export value of only 13.7 million, an increase from the previous year with the export value of 12.1 million. Export 419.7 million.
Thailand still relies on the international market fairly. Whether it is importing copyright or contracting production, although Thai entrepreneurs are skilled and have the potential to be accepted from around the world The Thai manufacturers will have more work with their own intellectual property. Will help reduce the problem of being depressed from abroad Reduce the rate of bringing money out of the country and can be an important foundation of the digital content industry in the long run as well By Aunt ready to help promote and support the development of Thai digital content industry And enhance the quality of entrepreneurs to be able to compete and grow in a comprehensive and sustainable business. Since the promotion of interest in the animation industry, games and characters Promotion and support of digital content business Especially the development of markets for export through the Internationalization FundTo enable entrepreneurs to have funding sources And can compete with international competitors Encourage new digital content business operators through the Digital Startup Program to promote and support Co-Creation Space to be a place for entrepreneurs to meet and exchange. And extend the idea To cooperate in driving digital content business And continue to create the power to drive the digital content industry.